What Happened Between Sonic & Love Live?

Around the 2010s to 2020, Love Live would have a collaboration with the Sonic The Hedgehog series, with each of the groups having a poster girl that would be drawn with Sonic. These collabs would produce plushies, figures, along with very adorable artwork. However, after 2020 with their Nijigasaki collab, there has been no crossover since with Love Live's newest groups: Liella & Hasunosora. In today's video, I delve into perhaps why this occurred and what Love Live and Sonic's relationship truly is. Shoutouts to ‪@Alferia‬ I paraphrased and used a ton of his words so thank you to him for helping me out with a bunch of the information. Twitter: https://x.com/ThatOneSplatoon Chapters: 00:00 - Intro 00:46 - Sega's History With Merchandise 01:30 - Sega & Love Live's Relationship 02:19 - Purpose of Collaborations 02:57 - Other Sega Collabs With Love Live 03:38 - Why Did The Collabs Stop? 04:30 - Was Sega Busy? 05:04 - Does Love Live Suck Now? 05:46 - My Conspiracy Theory (get ready) 08:22 - Sliver of Hope 09:13 - What If Liella & Hasunosora Got Collabs? 10:25 - Love Live & Sonic Unofficially 11:13 - Conclusion #noodlegirl #lovelive #sonic