Day 1 Builders Playbook for the Future of Localization - full conference

The Builders Playbook for the Future of Localization — Day 1 Foundation This is the full recording of Day 1 from the GenAI in Localization summer conference. It was streamed live on Wednesday 24th of June on the ‪@TheObiJanNetwork‬ Where localization teams come to test ideas, learn from peers, and explore the tools and workflows shaping what comes next. The conference opens with a full day of keynotes (thanks to Phrase CEO Georg Ell, industry case studies and discussions exploring where localization is heading as AI transforms the profession. Hear from leaders representing some of the world's most influential organizations, including: • Adobe • GitLab • Phrase • Allegro Throughout the day you'll discover: • How leading organizations are redesigning localization teams • Practical AI implementation strategies • Real-world enterprise case studies • The future skills every localization professional needs Whether you're a localization manager, language professional, engineer or business leader, Day 1 provides the strategic foundation for the rest of the conference. 00:00 — Conference opening & kickoff 11:05 — Konstantin Dranch (Custom MT): Trends 2026 — Why "Quality" is Killing Localization and What to Focus on Instead 22:09 — Georg Ell (Phrase): 3 Steps to Escape the Commodity Trap — Stop Selling Cost-Per-Word, Start Selling Intelligence 1:10:04 — Hackathon. Part 1: 4 Challenges Announced — 48-Hour Vibe Coding Competition Kicks Off 1:33:09 — Amy Grace O'Brien (Adobe): How We Built a Terminology Tool the Market Said Was Impossible — Term Scout Saves $7,000 Per Run 2:07:10 — Lauren Barker (GitLab): How We Cut Translation Time from 5 Days to 1 Hour — Translations Shipped as Code, No Vendor Portal 2:36:04 — Michal Junczyk (Allegro): Why Language Teams Hold the Key to AI Trust — 8-Step Framework for Evaluating AI Agents