Migros contro LIDL: la sfida | Patti Chiari | RSI Info

Migros threw down the gauntlet at the end of 2024 with an unprecedented announcement: dear consumers, you no longer need to shop at discount stores! In other words, Migros is lowering prices and openly challenging Lidl and Aldi. A veritable offensive that has created a stir and… piqued Patti Chiari's curiosity. What's behind this price war? What's happening in the world of large-scale retail? To answer these questions, we decided to compare Migros to Lidl, the European discount giant. Does Migros really have lower prices? And how does Lidl respond? But we didn't just focus on prices: we also compared special offers, organic selection, relationships with producers, working conditions, salaries, marketing strategies, and much more. You've never seen a match like this! We literally traveled the length and breadth of Italian-speaking Switzerland, through piazzas, farmland, and… university classrooms! Are you curious to know how the match ended? You know what to do: follow Patti Chiari! Positions at www.rsi.ch/pattichiari Follow RSI Info at: WEBSITE: https://www.rsi.ch/info/ PLAY: https://www.rsi.ch/play/tv/categorie/... FACEBOOK:   / rsiinfo   INSTAGRAM:   / rsiinfo