Advanced Analytics - Key Drivers Modeling
We need to understand the predictor variables that affect important outcomes like satisfaction. Corrine Moy, ex-Global VP of Marketing Science at GFK outlines an approach to modeling these key drivers. This analysis gives marketers a reliable way to understand which drivers increase satisfaction and how to prioritize more important drivers. Subscribe to our YouTube channel for regular video updates Time stamps: 0:30 Key Drivers Analysis 1:55 Variables Impact on Satisfaction 3:22 An Example of Key Drivers 4:48 Needs-Gap Chart 5:51 Simulation Tools #MarketResearch #MarketResearchTrends #InsightsForBusiness #AIMarketResearch #B2CMarketResearch #B2BMarketResearch #AdvancedAnalytics
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