COMO VENDER MARCAS E PERSONAGENS FAMOSOS | DIREITOS AUTORAIS

➜ Sign up for the Create Your Men's Fashion Ecommerce from Scratch training and build your successful brand in Brazil's fastest-growing market: https://enp.vc/emz-prime-16 In today's video, Matheus Almeida, Fashion Ecommerce specialist at Ecommerce na Prática, talks about Copyright: How to sell famous brands and characters. Using famous characters can be very attractive, as they are already well-known and in demand. Therefore, many people working in fashion use these characters and brands to create clothing and other accessories. Can you do this? The answer is NO! There is something called "Copyright." So what explains the many products featuring famous characters that we see every day, whether in physical or online store windows? In most cases, this practice is unlicensed. Therefore, it is a crime! Brand licensing is one of the biggest drivers of revenue for characters and major brands. Today, Monica's Gang makes much more money through this than from comic book sales, for example. Licensing infringement isn't just about copying or identically reproducing a character or brand. Variations of them also constitute a form of infringement. So what's the right way to do it? There are several ways to use characters and brands in your work: One is to seek brand licensing. There are several offices, often owned by the authors themselves, that you can contact to obtain this licensing. Generally, when it comes to very famous characters, this negotiation is less likely to have a happy ending—and not only because of the high price that can be charged. Most of the time, there's no possibility of release. Another alternative is to use free image banks, such as Freepik - https://www.freepik.com/. There, you can find several artists who make their art available for free. To do this, simply cite the authorship of the work when using it in your pieces. If you don't want to cite the author, in some cases it's possible to purchase the work. To do this, you'll need to contact the author to negotiate this type of negotiation. Another option is to develop your own creations from scratch. If you have this skill, it may be the easiest way to avoid copyright issues. If not, you can pay an artist to create exclusive artwork for your brand. But if your idea is to truly use famous characters who are already well-known to the public, there's another option: wait for the images to fall into the public domain. In Brazil, artwork becomes public domain 70 years after the author's death. In short: you're not allowed to simply take images from the internet to use on your clothing and accessories. There are rules that regulate and license the use of trademarks. And if you want to learn more about selling clothing and accessories online with a simple method that can eliminate your inventory, the Men's Fashion Ecommerce training has been released on the Ecommerce na Prática subscription education platform. In addition, you'll have access to over 300 materials and exclusive video lessons with market experts. Subscribe now and get access to all this: https://enp.vc/emz-prime-16 Like it? LIKE, COMMENT, AND SHARE! #ecommerce #fashionecommerce #copyright Ecommerce in Practice Ecommerce Ecommerce Week Fashion Fashion Ecommerce Selling Famous Characters Copyright Brand Licensing Image and Illustration Banks Public Domain Law -----    • COMO VENDER MARCAS E PERSONAGENS FAMOSOS |...   ----- ➜ Learn about our courses: https://ecommercenapratica.com/cursos... ➜ Follow Ecommerce in Practice on Facebook:   / ecommercenapraticablog   ➜ Follow Ecommerce in Practice on Instagram:   / ecommercenapratica   ➜ Follow Bruno de Oliveira on Instagram:   / brunooliveiraoficial   ➜ Join our Telegram, where we cover advanced content daily: https://t.me/viverdeecommerce