How IPL Advertisements are Made in 2025 | ft. Ayush Wadhwa | Neet Bherwani Show EP#28

What really happens (and sometimes goes wrong) when brands pour crores into an IPL commercial? In this episode of The Neet Bherwani Show I sit down with Ayush Wadhwa, founder of Owled Media—the production powerhouse behind dozens of viral Indian Premier League ads. We pull back the curtain on: True cost drivers: why a 30-second spot can touch 8–10 crores (and why half of that is spent before the first camera rolls). Celebrity traps: how blindly chasing star power sinks campaigns—and the simple story-first fix. Disasters on set: last-minute monsoon warnings, actors in plaster casts, broken lifts—plus the war-room decisions that saved the day. ROI math: horror stories of startups that bet their entire budget on one IPL burst—and unicorns that 10×-ed sales by nailing creative + distribution. Kanye’s $0-production Super Bowl hack: can the same “spend it all on media” stunt work for Indian brands? We break it down. Level-up advice for my own company TNB MEdia and Podcasting: Ayush’s blueprint on scaling from niche podcasts to big-ticket commercials—without losing your creative soul. Whether you’re a marketer sizing up IPL sponsorships, a creator dreaming of big-budget shoots, or just a cricket fan curious about those flashy mid-over spots—this conversation is your backstage pass. If you enjoy deep, no-BS breakdowns of money, media and marketing, hit subscribe and let me know your biggest takeaway in the comments! Copyright Disclaimer: All B-rolls and reference clips used in this video belong to their rightful owners. This content is intended solely for educational, informational, and commentary purposes under Fair Use (Section 107 of the Copyright Act). No copyright infringement intended. Timestamps: 00:00 - Teaser 01:58 - The Cost of Producing IPL Ads 03:53 - Importance of Pre-Production in Ad Campaigns 05:14 - Production Phase: Managing Costs and Quality 10:11 - IPL Ad Shoots Gone Wrong 14:29 - When to Deliver IPL Ads 15:13 - ROI and Risks in IPL Advertising 17:27 - When IPL Campaigns Backfired 19:37 - Unconventional Advertising Success Stories 24:37 - Brands That Just Kill It 27:06 - User-Led Marketing and Virality 29:01 - Pivoting Into Media Production 31:21 Scaling and Expanding Your Business 33:57 - Increase Company Value Efficiently 37:53 - Managing Creative Teams 39:55 - Upcoming Projects and Final Thoughts 43:14 - Thank You & Wrap up #Ads #MarketingMasterclass #Advertising #AyushWadhwa #theneetbherwanishow #NeetBherwaniShow #BrandStorytelling #CelebrityEndorsements #ContentCreation #ViralMarketing #BehindTheScenes #IPL #ipl2025 #iplads #advertisingindia #srk #viratkohli #cricket #cricketlover #cricketnews