Session 4: AI and the Future of Digital Experiences

Course Description: AI is changing everything. It’s changing how your members find information, how they make decisions, and what they expect from every digital interaction. It’s also making possible the kinds of digital projects and experiences we’ve only been able to dream about for years: highly personalized journeys, more intuitive interfaces, and content that shifts based on behavior, context, and need in the moment. What used to feel aspirational is now within reach! In this session, look at how the rise of AI can and should change your digital strategy: How does AI change your website? What’s possible today because of AI? How does AI change your data and membership database strategy? How can you take advantage of new capabilities to deliver member services in ways you simply couldn’t before? What should your digital experience look like when AI is part of every interaction? How do you stay visible when members are asking AI instead of navigating to your site? Can AI help you better understand your data and analytics? Adopting AI isn’t just about plugging in new tools, it’s about adapting your strategy to what’s possible now. Join us as we explore how AI can help transform your entire member experience. Learning Objectives: -Understand how AI is changing member behavior, expectations, and digital discovery -Explore new ways to deliver value using AI, including personalization, dynamic content, and real-time experiences -Define practical next steps to evolve your digital strategy for an AI-driven experience