How Influencers are Killing a Sacred Tradition

White Sage is a sacred plant to Southern California’s Native people. It has been swept up in the wellness craze thanks to social media and celebrities like the Kardashians. This is the story of what happens when a marginalized culture’s sacred tradition goes viral - including the birth of a black market. Subscribe for more videos: https://ajplus.co/subscribe Follow us on Instagram:   / ajplus   Like us on Facebook:   / ajplusenglish   Follow us on Twitter:   / ajplus   #whitesage #native #culturalappropriation