Car Dealers Decided How Much You Will Pay Before You Said a Word

Before you sat down. Before you gave your name. Before you said a single word about what you were looking for — the dealership had already formed a picture of you and built a deal around it. In this video David, a former car salesman and finance manager with fifteen years inside franchise dealerships, explains exactly how buyers are profiled the moment they arrive, what information dealers collect before the negotiation starts, and how to make sure the profile they build on you works in your favor instead of theirs. This video is for educational purposes only and is not financial or legal advice. Consult a qualified professional before making any decisions about your specific situation.