Tengo Tickets Ep. 7 | Roberta Gutiérrez Zertuche | Directora de Operaciones BNN y Gamers Unite

🎙️ A new episode of #TengoTickets is out! In this episode of the #RetinaMedia and #OXXO podcast, we talk with Roberta Gutiérrez, Director of Operations at BNN and Gamers Unite, about how data, execution, and a deep understanding of the consumer become strategies capable of driving growth for brands, teams, and businesses. Using a receipt for sports drinks, mineral water, and green salsa-flavored potato chips, we explore what these consumption habits reveal about key moments in Mexicans' lives and how behind every piece of data lies an opportunity to make better decisions. In addition, in our #TheBlueprint section, Roberta shares her insights on: 🔹 How to turn strategy into effective execution 🔹 The challenges of scaling operations in dynamic industries 🔹 The importance of building strong, multidisciplinary teams 🔹 The lessons that have shaped her career in the world of gaming, entertainment, and the creator economy Some topics you won't want to miss: ✔️ What data tells us about Mexicans' hydration habits ✔️ How to identify and activate relevant consumption moments for brands ✔️ The value of first-party data for designing more effective strategies ✔️ The challenges of leading operations in constantly changing environments ✔️ The role of artificial intelligence and innovation in operational management 💬 “Data only generates value when someone is able to interpret it and turn it into action.” If you work in marketing, retail, operations, gaming, the creator economy, or data analytics, this episode is for you. 😉 #TengoTickets #RetailMedia #Data #Insights #OXXO #RetinaMedia #Gaming #CreatorEconomy #Operations #Marketing