Cartes de fidélité : fidèle un jour, fiché toujours - Enquête - Documentaire complet

For years, these small plastic rectangles have invaded our wallets. Every store offers them: supermarkets, beauty, health, food, services... 👋 The best investigations are here 👉 https://bit.ly/3C4JNl3 🙏 Subscribe But why are there so many of them? And what are they really for? What are traditional retail cards worth, promising discounts and gifts? What do mass retail loyalty programs bring in? What are these new cards that offer credit or cash reserves for? And why are some of them transforming into bank cards? What will the card of the future look like? This documentary answers all these questions during a fascinating investigation into the world of programmed loyalty. Exploring a secret world, new places, new professions, enormous computer databases, and ever more astonishing tricks. The players? Marketing aces, experts, researchers, statisticians, new technology engineers, and many merchants looking to make a profit... And, of course, at the end of the chain, consumers, more or less willing, sometimes trapped, forced to resort to lawyers to defend themselves. It's also, of course, a decoding of the secret mechanisms of our consumer society. A film by Jean-Christophe Portes A Dreamway production