How Swig Sparked Utah’s Dirty Soda Obsession

Swig didn't just sell drinks—it started a craze. In this episode of Beyond Business from KSL.com, discover how a small soda shop in southern Utah became the epicenter of the state's dirty soda phenomenon. Meet the founder behind Swig, explore how simple sodas became Utah's favorite obsession, and see how this innovative brand continues to shape Utah culture. Watch more inspiring Utah business stories from Beyond Business here:    • Beyond Business   #swig #dirtysoda #utahbusiness #entrepreneurship #utahculture #utah #soda #pop #drinks #food #business