#34 - Inside Etix: 100 Million Tickets, Secondary Markets, All-In Pricing & AI

In this episode of The Live Music Industry Podcast, Matt Ford sits down with Chris Battaglino (Chief Product Officer at Etix) and Michael Reklis (Director of Sales, Music Venues at Etix) for a candid conversation about ticketing at scale. From clubs to arenas to international markets, they unpack what it takes to serve thousands of venues while navigating resale, dynamic pricing, AI, and the broader economic shifts impacting live events. Episode Timestamps: 2:26 - Deep Dive into Etix’s Global Ticketing Empire 5:17 - Client Mix & Always-On Seasonality 7:06 - Cross-Vertical Product Strategy 10:11- Etix Marketing Agency (Rockhouse Partners) 19:41 - Why Etix Built a POS System (Octave) 29:57 - Seat Relay: Etix’s Integrated Secondary 32:30 - Philosophy on Secondary & Distributed Commerce 38:17 - Ethics, Fans & the Secondary Market Mess 40:30 - All-In Ticket Pricing: What Changes? 48:18 - Regulation, NIVA & Fix the Tix 54:16 - AI deep Dive 56:40 - Brainstorming an AI-first ticketing UX 59:04 - Security, Bots & Fraud in an AI World 1:01:32 - What’s Etix’s Role in an Agent-Driven Future? 1:02:43 - Prism Insights + Etix: Data as a Shared Asset 1:03:35 - Closing Thoughts, Partnership & Hopes for 2026 Please share this with anyone who might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism: Subscribe https://www.prism.fm/podcast/ More on Prism https://www.prism.fm Follow us on Instagram (@prismfm)   / prismfm   Meet the Podcast Host/CEO of Prism   / mford3   Opening Music - Banana Bread Layton.rx (Prism Engineer!) https://open.spotify.com/track/0jD6mI...