Como Calcular Preço de Venda de Produtos e Margem de Lucro com IA - PLANILHA GRÁTIS

📊 Download the FREE Pricing Spreadsheet: https://enp.vc/planilha-financeira-yt... 🎟️ Secure your ticket for the Nuvemshop Summit 2026: https://enp.vc/d2csummit-yt-160426 🎓 Learn Professional Ecommerce Management in Practice: https://enp.vc/assine-enp-yt-160426 Do you sell a lot every month, but never see the money in your company's cash flow? The problem isn't your product, it's your pricing. In 2026, making thousands of reais without correctly calculating your fixed and variable costs is the fastest path to bankruptcy. In this Ecommerce in Practice video, Fabio Ludke teaches you how to use Artificial Intelligence (Gemini) as your personal financial analyst, in addition to providing a complete spreadsheet to automate the calculation of your Markup and Break-Even Point. What is Contribution Margin in Ecommerce? Contribution margin is the percentage (or monetary value) remaining from a product's selling price after deducting all variable costs (Product Cost, Taxes, Packaging, Shipping, and Marketplace Fees). This value "contributes" to paying your company's fixed costs (rent, salaries, energy) and generating net profit. How to Calculate the Break-Even Point? If your company has R$10,000 in monthly Fixed Costs and your average Contribution Margin is only 4%, you will need to bill R$250,000 per month just to break even (avoid losses). Ideally, you should aim for a contribution margin between 15% and 20% by optimizing costs with suppliers and shipping. How to train AI (Gemini/ChatGPT) to price products: To prevent the AI ​​from "hallucinating," you need to provide a command (prompt) with clear context. Use this structure: "Act as my E-commerce Financial Analyst. I need to calculate the ideal Selling Price of my product to ensure my business is profitable. Please calculate the final price using the Markup Divisor method and detail the net profit in Brazilian Reais (R$). Also, clearly show the Contribution Margin, both in value (R$) and as a percentage (%). When calculating the multiplier, always use this factor to be applied to the COGS (Cost of Goods Sold). Here are my product details: Product acquisition/production cost (COGS): [R$ 50.00] Packaging and shipping costs: [R$ 3.00] Shipping absorbed by me (enter 0 if the customer pays 100%): [R$ 10.00] Taxes on the invoice (Simples Nacional, etc.): [10%] Payment gateway or credit card fee: [0%] Commission of Marketplace/Platform: [20%] Fixed Cost Allocation Rate (suggested 5% to 10%): [7%] Desired Net Profit Margin: [15%] Based on this, please provide: The suggested ideal Selling Price. The Contribution Margin in Reais (R$) and as a Percentage (%). Briefly assess whether it is healthy enough to cover fixed costs. A breakdown of what each cost represents in Reais (unit P&L). The exact Net Profit per item sold. The multiplier markup I can use as a shortcut for similar products. In this financial management lesson, you will master: The vital difference between Fixed Costs and Variable Costs. How to use the Divisor and Multiplier Markup method. The step-by-step process for filling out the Smart Pricing Spreadsheet. How to simulate cost reduction scenarios to increase your profitability without having to raise the final price. 📍 Video Chapters (Timestamps for easy extraction): 00:00 - The danger of having a low Contribution Margin 01:16 - How to use Artificial Intelligence (Gemini) without causing hallucinations 02:26 - The Perfect Prompt: Training AI as a Financial Analyst 03:18 - The difference between Net Profit, Fixed Cost, and Variable Cost 05:32 - Simulating product pricing in practice (Step by Step) 08:01 - Reading AI results: Markup Divisor and Unitary Income Statement 10:47 - How to calculate the Financial Break-Even Point of your store 15:19 - Special Invitation: Nuvemshop Summit 2026 16:43 - How to use the Free Pricing Spreadsheet 20:04 - Diagnosis: Billing R$ 250,000 to pay R$ 10,000 in fixed costs? 21:19 - How to optimize rates and increase your product's profit