Marketing IQ Live: AI and SEO: The Briefing Every Marketing Leader Needs Right Now

Are you tired of staring at dashboards where Google Ads, LinkedIn, and your CRM all show different numbers? Most marketing teams are stuck producing nice-looking reports that don't actually move the needle on revenue. In this workshop, John Wilkes (Head of Strategy) and Cristiano Winkler (Head of Digital and Operations) from Somebody Digital dive deep into how top clients use data enrichment to generate revenue. Learn why you don't need more AI or new tools, you just need your current data to work harder. What we cover: The Credibility Gap: Why mismatched data between platforms loses your team credibility with the board. -Outcome Enrichment: Stop optimizing just for lead volume and start optimizing for the metrics that matter, like SQLs and pipeline. -Enriching the Algorithm: How to feed CRM context back into your paid media campaigns to gain a massive competitive advantage. Speaking the Board’s Language: How to transform channel-specific KPIs into a revenue-focused narrative that secures (or protects) your budget. The Messy Middle: Understanding multi-touch journeys and avoiding the trap of last-click attribution. Enriching the Click: Using the data you already have to create personalized experiences that skyrocket your conversion rates. Don't let your AI automation projects fail because they're built on broken data. Watch now to learn the fundamental work required to make your data work as hard as your team does. About Marketing IQ Live: A bi-weekly workshop series designed to help marketing leaders distill tools, tactics, and strategies to give their business a competitive edge: https://www.somebodydigital.com/marke...