Why Logistics Is More Than Execution with Priya Anand

In this episode of End-to-End Insights, host Nicole Quigley, content marketing manager, is joined by Priya Anand, director of logistics services at Jabil, to explore how logistics has evolved from tactical execution to strategic orchestration. Priya shares her perspective on why logistics is often misunderstood as simply moving products from point A to point B, when in reality it connects the full supply chain, from sourcing and production to final delivery and revenue realization. The conversation breaks down the difference between 3PL, 4PL, and Logistics as a Service, highlighting how orchestration helps companies reduce complexity, improve visibility, strengthen governance, and respond faster to disruption. Priya also explains why connected data, scenario planning, reliable partners, and business resilience are becoming essential in a volatile global market. Listeners can expect: A practical explanation of the difference between logistics execution and orchestration Insight into how Logistics as a Service helps connect partners, data, systems, and decision-making across the supply chain Actionable takeaways for building resilience: improve visibility, evaluate partner performance, reduce handoff complexity, and treat logistics as a strategic driver, not just a tactical fix Learn more about Procurement and Supply Chain Services at Jabil: https://pscs.jabil.com/