Behavioral Economics Fundamentals Lesson 01

There is so much great research about behavioral economics. It's powerful, useful, and important. However, because of its complexity (and math) it can scare some people off and is only now just starting to become mainstream. This course helps introduce the basic concepts of behavioral economics in a completely math free way. It is based on Guthrie's book I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics). This course is fun, easy to understand, and backed up by the research. The instructor, Guthrie, has personally read hundreds of the academic papers to know and understand the research first hand. Topics in this course include: -An introduction to the big ideas of behavioral economics -How humans calculate by feel (and not as a rational actor) -Nudges, mandates, coercions, and manipulations -The importance of social interactions and pressure -The fear of loss -The Behavioral Design Process Check out the full certificate at courses.theteamw.com