This pool builder paid for leads who never picked up the phone. *Live Audit*

Work with me: https://www.westelias.com/contractorvsl Most pool builders and outdoor living contractors running Facebook ads don't have a lead problem. They have a lead quality problem. And they can't see it because the dashboard still says the leads are coming in. This builder was getting leads. The cost per lead looked fine. The problem only showed up when his team started calling. Because nobody answered. Voicemails. Wrong numbers. People who didn't remember filling anything out. In this video I go through his set up and show exactly where it breaks down. So if you've ever paid for a batch of leads that went straight to voicemail, you'll recognize most of what's in here.