Why I Shut Down My Matcha Business

Have you ever built a business around something you love—only to realize it’s draining your passion? In this episode, Sammi shares her full founder story: launching a matcha brand during business school, fighting to scale it, surviving the 2020 lockdown, and finally deciding to shut it down. She breaks down the unglamorous side of entrepreneurship, the identity shift that comes with closing a company, and why walking away can sometimes be the ultimate power move. Follow Sammi on Instagram: https://www.instagram.com/sammicohent... Subscribe to the Social Currency newsletter: https://socialcurrency.beehiiv.com/ Today Sammi covers: 00:00 The Matcha Business Idea 03:15 Challenges and Lessons Learned 05:31 Pivoting to a New Strategy 07:56 The Impact of the Pandemic 08:48 Balancing a Day Job and a Side Hustle 10:16 Finding a New Passion 11:03 Shutting Down the Business 11:33 Reflections and Lessons 13:52 How to Show Social Currency Some Love