Rebranding ¿Cuándo hacerlo? entrevista con Paola Peniche

Paola doesn't believe in absolute truths in design. She believes in constant curiosity, the humility to keep learning, and daring to see things differently when everyone else accepts the obvious answer. For her, creativity begins right there: in the decision to question the established order and propose new ways of seeing. Join us in this interview about the Rebrand journey, its process, and above all, when it's important to consider it.