Директор салона красоты - САМОДУР (Nail artist & salon owner) #салонкрасоты #nails #бьюти #маникюр

Who do you think is in charge in the beauty business: the salon director or the stylists? Share your opinion in the comments! 👇 The director fired four stylists in one day and is proud of it? And then the next day, she calmly hired the same ones… 😨 Where is the beauty business heading if owners consider stylists expendable? In this video, I analyze a real-life story that changed my life. I'll explain why stylist turnover is killing a salon, who really leads clients, and how to build a team where you won't be abandoned for the next salon. Spoiler: it all comes down to one word—respect. 👑 Girls, let's be honest. When a director puts on a crown and thinks that simply equipping the workspace is enough, it's a failure. Stylists aren't cogs that can be replaced every day. The entire beauty business rests on them. 💅 If you systematically fire or humiliate your nail technicians, be prepared for three things: • the technician will start to doubt themselves and take clients away; • clients will follow the technician, not the beautiful interior; • the salon will develop a reputation for "eternal turnover"—no one will want to come back. I'm a nail technician and a salon owner myself. And I know for sure: a team is built on mutual respect. Not on friendship (there's still a chain of command), but on respect. Do you want your technician to give 100%? Learn to respect them. And then you'll see their full dedication. 🔥 At the end of the video is the most important secret: how to retain clients through a technician without them becoming arrogant. Don't miss it. 🔥 A salon owner fired 4 technicians in one day and then rehired them the next day? Sounds crazy, but it happens. Here’s why treating your team as disposable will destroy your business. Clients follow the master, not the fancy furniture. If you don’t respect your team, they will leave — and take your clients with them. I’m a nail master and salon owner, and I know: mutual respect is everything. Want full commitment from your masters? Start respecting them. Timestamps: 0:00 – The director fired four stylists in one day and is proud of it 0:55 – Why you shouldn't do that 1:47 – Technicians aren't expendable, they're the foundation of the business 2:28 – The director's mistakes: disrespect and turnover 3:05 – Clients always follow the stylist 3:53 – How to correct the stylist's shortcomings 4:50 – The stylist lives on commission and is interested in clients 5:41 – Removing a stylist from the chain means losing clients 6:21 – How to build relationships with the team 7:28 – The main secret: mutual respect 8:05 – Subordination + respect = dedication from the stylist 🇷🇺 Manicure, business, and the life of a stylist 🇬🇧 Nails, salon business, transformations 📍New videos every week