Trader Joe’s Is Not in the UK but Its Bags Are All Over London

There are no Trader Joe’s shops outside the United States but the grocery chain’s off-white tote bag has become an unlikely fashion statement across the globe from London to Paris to Tokyo and Seoul. NBC’s Molly Hunter reports for TODAY on what’s behind the emerging cultural icon. » Subscribe to TODAY:    / @today   TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook:   / today   Follow TODAY on Twitter:   / todayshow   Follow TODAY on Instagram:   / todayshow   » Stream TODAY All Day: https://www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place. #traderjoes #trend #fashion