THE MOMENT | 2026 | RYAN COLEMAN-WILLIAMS | GATORADE

Every game has a moment. Every moment has a story. Now, Alabama fans will get the chance to experience those moments like never before. Alabama Football and Gatorade are proud to present The Moment, a new original content series that takes fans behind the scenes of some of the most memorable plays from the Crimson Tide's 2025 season. Through a unique blend of cinematic storytelling, personal reflection, and film-room analysis, The Moment gives viewers an inside look at what players saw, felt, and thought during the biggest moments of the year. Each episode features a Crimson Tide playmaker revisiting a defining play from the season. From the pressure and preparation leading into the game to the split-second decisions that changed everything, athletes walk fans through their experience in their own words before breaking down the Xs and Os on film. #AlabamaFootball #RollTide #SECFootball | ‪@gatorade‬