Insights in Action Ep 144: Navigating Human-Centric Marketing Strategies with Matt Neshpor-Coburn

Join Shiv as he talks with Matt Neshpor-Coburn from Column Five Media. They discuss Matt's diverse career journey in advertising, the unique challenges of B2B SaaS marketing, and the importance of maintaining a human touch in business strategies. Learn about the intersection of data and storytelling in today's market, and how Column Five helps businesses connect with their audience on a deeper level. For more information, visit https://hubs.ly/Q04hWSHy0. Looking to take your digital marketing to the next level? Orange 142 is a full-service digital agency specializing in highly targeted, data-driven marketing solutions. From programmatic advertising to custom content creation and social media management, our team helps brands connect with the right audiences and drive real results. Whether you're aiming to grow your customer base or strengthen brand loyalty, we’re here to support your unique goals. Learn more about our services and how we can elevate your marketing strategy at https://hubs.ly/Q04hWSYn0. 00:00 Introduction to Insights in Action 00:26 Meet Matt from Column Five Media 00:38 Matt's Career Journey 02:21 The Magic of Small Agencies 03:53 Defining Story in B2B Tech 06:19 The Human Element in B2B Marketing 09:13 Balancing Complexity in Decision Making 10:14 Applying B2B Strategies to Nonprofits 12:12 Building Trust Through Challenges 13:32 Conclusion and Contact Information