From 0 to 750k Streams PER DAY: How Free Syncs on TikTok Launched RAYE and Brent Faiyaz

J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more. Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer. In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists. Substack: https://lennoncihak.substack.com/ Discord:   / discord   27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get... 0:00 - Intro 2:50 - About J. Erving III 6:17 - Disruption in music distribution 8:33 - Data fueling marketing decisions 11:50 - Successful campaigns J's recently worked on 15:20 - Making quick, effective decisions 17:32 - Leaving a legacy vs. large record label advance 20:13 - Is losing ownership bad? 22:12 - Capitalizing on international opportunities 23:33 - Breaking artists on social media 27:21 - Artists being 'sticky' 30:10 - How artist growth has evolved 31:22 - What makes a song sticky? 33:31 - Items you NEED for your project 37:08 - Artist relatability 40:00 - Are record labels lazy? 44:58 - Providing opportunities to underserved and young people 48:17 - Tools available for music professionals today 52:14 - J's thoughts on AI and artistic integrity 56:32 - Follow J Connect with Lennon: Website: https://www.lennoncihak.com Instagram:   / lennoncihak   TikTok:   / lennoncihak   Twitter:   / lennoncihak   LinkedIn:   / lennoncihak   YouTube: https://www.youtube.com/channel/UC5eX... Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2 Connect with J. Erving III: Website: https://www.human-re-sources.com/ Instagram:   / human.re.sources