The AI Adoption Advantage: Why Accounting Firms Fail at Software Adoption (And How to Fix It)

Why do 65-75% of software implementations fail — even when firms buy the right tools? In this webinar, Jason Blumer @blumercpas and @ThrivealCPANetwork and Emily Maxie from Firm360 break down the psychology behind why accounting firms stay stuck, and the three-pillar playbook that separates successful rollouts from expensive shelfware. Originally presented live on CPA Academy in June 2026. What you'll learn: → The three cognitive forces keeping firm owners from moving (status quo bias, loss aversion, paradox of choice) → Why 97% of accounting firms say they underutilize the technology they already own → The implementation runway: why 3 months is the floor, not the ceiling → How to identify and empower the right internal champion → What a communication plan actually looks like — for your team and your clients → How firms are using Firm360 + Claude to ask their practice management data questions in plain English Whether you're evaluating a new practice management platform, rolling out AI tools, or trying to get your team to actually use what you've already bought — this is the playbook. 🔗 Try the Firm360 Claude Connector: https://www.myfirm360.com/claude 🗓️ Book a walkthrough: https://www.myfirm360.com/book-a-demo