EP 48 Experta en lujo: qué hace que algo sea realmente lujo (y por qué cuesta tanto)

✨ What is luxury, really… and why does it cost so much? In this episode, we talk with María José Bari, a luxury expert with experience at Luxottica, work in China, and current CEO of Alpha Women. 💬 We discuss: 🇨🇳 The controversy: Does China manufacture luxury brands? What's the truth? 🎤 Reggaeton artists and luxury: how they influence brand perception 🎶 The case of an Argentinian cumbia group paid NOT to wear a brand 👜 The story of Coco Chanel and how she changed the concept of luxury 💎 What truly defines luxury (and why it does have to do with price) 🪞 Replicas: what they mean and whether or not they affect brands 👗 The Zara case: how fast fashion is inspired by luxury 🤔 Is it in brands' best interest for copies to exist? 💸 And if you could only buy one luxury item… what should you invest in? A direct, revealing, and cliché-free conversation about what luxury truly means today.