Three Lenses on Marketing the Arts | #ArtsManaged 009

Marketing an arts experience requires a deep understanding of what people are looking for, and where and how they're looking. The "Search Experience Credence" framework offers three useful lenses to understand and animate arts marketing. Presented by Andrew Taylor, Associate Professor of Arts Management at American University in Washington, DC. ArtsManaged: https://artsmanaged.org Arts Management Program, American University: https://artsmanagement.american.edu The Artful Manager blog: https://www.artsjournal.com/artfulman... E. Andrew Taylor: https://eandrewtaylor.com Twitter: @artfulmanager ABOUT ME: I’m an Associate Professor of Arts Management at American University in Washington, DC. I’ve been teaching Arts Management for more than 25 years, as well as writing, speaking, and consulting on the business of arts and culture across North America and Europe. TAGS: Arts Management, Arts Administration, Cultural Management, Arts Business, Cultural Leadership, Arts Marketing, American University, performing arts, visual arts, museums, galleries, art, dance, theater, theatre, theater management, performing arts management, nonprofit management, arts management studies, music business, arts management degree, arts administration, art business, business side of art, business of art, broadway, theater business, theatre business, dance business, opera business, symphony, opera