Liberty Car Wash Business Case Study and Overview

http://www.sonnysdirect.com is the largest Car Wash Equipment manufacturer of conveyorized car wash systems in the world. We don't merely assemble systems, we design and manufacture them ourselves, here in the USA. That means our car wash business customers get the benefit of better service, quality and constant product improvement. Having just posted its first 15,000 car month and washing over 41,000 cars in the first quarter of 2012, after more than a decade of struggling to average 4,500 cars per month, Liberty Car Wash is a testament to the power of free vacuums. Purchased by Paul Fazio, CEO of Sonny's The CarWash Factory in May of 2008, this site, located in the rural, low income entrance to the Florida Keys, was turned down by all other operators in the area when it went on the market. Equipment upgrades, pay stations, and new signage resulted in small gains, but business skyrocketed in 2011 after Paul converted the front grassy area into a highly visible area offering 15 free vacuum stations. Join Anthony Analetto, Paul Fazio, and Robert Andre as they discuss the detailed financial statistics of the conversion, its impact on the self-serve, touch-free in-bay automatic, and the bottom line. SONNY'S financial strength is recognized by Dun & Bradstreet, the world's leading source of commercial information and insight on businesses.