Reaching the C-suite: A conversation with Mike Peralta, chief revenue officer, Future

In this conversation, SmartBrief’s Director of Content for Food & Travel, Amy Sung, sits down with Mike Peralta, Chief Revenue Officer at Future, to discuss how today’s C-suite leaders consume content — and where marketers often miss the mark when trying to engage executive audiences. The discussion explores the evolving media habits of senior decision-makers, the importance of trust and relevance, and what it takes to break through in an increasingly crowded information landscape.