Como empresas estão se adaptando ao novo consumidor | REPCAST

On RepCast, Leandro Contes hosts Ariel Grunkraut, CEO of Kraft Heinz Brazil, for a conversation about reputation, leadership, and growth in the food market. The executive discusses Kraft Heinz's strategy in Brazil, the growth of brands like Heinz, Quero, and Hemmer, expansion into new categories, the impact of changes in consumer behavior, and the search for products with simpler labels. Ariel also addresses marketing, brand building, the supply chain, autonomous management, and the role of reputation as a strategic asset for companies and leaders. 🛜 Subscribe and connect with our content:    / bmcnewstv   🖥️ Watch BM&C programming on TV: Channel 547 Claro | Channel 579 Vivo | SKY+ | Samsung TV Plus 2053 | Pluto TV 📲 WHATSAPP: https://whatsapp.com/channel/0029VaCG... 📲 https://bmcnews.com.br/ 📲 INSTAGRAM:   / bmc.news   📲 TWITTER:   / bmcnewstv   📲 LINKEDIN:   / bmcnewstv   📲 FACEBOOK:   / bmcnewstv   📲 TELEGRAM: https://t.me/bmcnews #bm&cnews #bmcnews #bmcnewsaovivo #economy #economynews #financialmarket #investments #stockmarket #businessnews