creating a capsule collection from start to finish

how do you actually build a brand from nothing? 👀 today I’m breaking down the full lore of Rogue — how it started, how it evolved, and what it’s become today 😭 from early days to launching our new capsule collection (out now on Roguegarms.com), plus behind the scenes of PR gifting at the store! I’m also talking about a recent conversation I had with Heron Preston about building a label, and you’ll see someone shop the new drop in real time — both online and in person!!! Woo! if you’ve ever wondered what it really takes to build an original brand (and what goes on behind the scenes), this one’s for you. let me know in the comments if you’ve been here since the early Rogue days 👀 or if you will be copping a piece from this capsule drop!💥 if you're new here, I'm Emma~ a full time entrepreneur and creator living in NYC & i own Rogue💛 📍 If you’re in NYC, stop by: Rogue Flagship: 154 Allen Street, NY NY Rogue Soho: 64 MacDougal St, NY NY Rogue Outlet: 313 E Houston St, NY NY 🛍 Shop Rogue Online: https://www.roguegarms.com 📹 Keep up w me & all the bts of the shop: Emma: / emmarogue Rogue: / roguegarms Snap: / @emmarogue 🎵 TikTok Rogue: / roguegarms Emma: / emma.rogue 📧 want to connect? email: [email protected] Current subscriber count: 704,010 👍 Don’t forget to LIKE & SUBSCRIBE for more vintage fashion, NYC chaos, vlogs, and small business reality! If you made it this far in the description you NEED to leave a comment below asking for us to drop Rogue sponges. or any other random miscellaneous item you think is funny haha. Do it now 👁️