PORSCHE est-elle déjà MORTE ?

A 92% loss in 12 months. The world's most profitable automaker has lost half its market value. And a few weeks ago, Porsche did something no one had imagined just two years ago: the Stuttgart-based brand sold Bugatti to an American investment fund. Welcome to the most spectacular fall in recent automotive history. In this investigation, I trace the chain of events leading to disaster: the 33% collapse in China in January 2026, the humiliation inflicted by Xiaomi and its SU7 Ultra (100,000 pre-orders in two weeks, six times the annual sales of the Taycan), the resounding failure of the electric vehicle transition, the closure of Porsche charging stations in China, the 3,900 job losses, and the dividend cut in half. But also—and this is where it all becomes fascinating—the story of a brand that has already teetered on the brink of bankruptcy three times and, each time, has managed to rise from the ashes. When Toyota wanted to buy Porsche in the 1990s. When €10 billion of debt nearly brought everything crashing down in 2009. And when a man from Ferrari was chosen in January 2026 to rebuild the brand. To provide you with this analysis, I cross-referenced official Porsche AG results with reports from Deutsche Bank, Metzler Bank, McKinsey and Roland Berger, and analyses from Sino Auto Insights. I'll then present three specific scenarios for 2031. At the end of the video, I'll give you my personal verdict and answer the question everyone's asking: Is Porsche dying? Spoiler alert: It's not that simple. ---------------------------------------------------------- 00:00 - Introduction 01:19 - Financial Overview 03:45 - The Birth of a Legend 06:43 - The 3 Deaths Averted 09:46 - The Electrical Error 12:29 - The Chinese Nightmare 14:50 - America, the Last Fragile Bastion 15:57 - The 3 Possible Scenarios 18:05 - The Bugatti Signal 21:41 - My Conclusion ---------------------------------------------------------- For SPONSORSHIP or DIGITAL CONTENT CREATION inquiries, please email me directly at: [email protected] Instagram:   / levendeurautomobiles   TikTok:   / levendeurautomobiles   Facebook:   / le-vendeur-automobiles-paris-109340669089275   Nicolas's LinkedIn page:   / nicolas-rolland-private-equity