Fitbit air vs Whoop: Google's Weird Plan to Disrupt Smartwatch Industry

Enjoy the free credits and build something on Emergent: https://app.emergent.sh/?utm_shift=re... For years Apple ruled the smartwatch market so completely that nobody could touch it. Samsung tried. Google tried. Even the 400 year old Swiss watch industry lost to it. Beating Apple in wearables looked impossible. Then a tiny startup did something nobody expected. It launched a tracker with no screen, no notifications, no buttons. Everyone laughed. Today that company, Whoop, is worth over 10 billion dollars and sits on the wrists of Cristiano Ronaldo, Virat Kohli and the world's top athletes. And now Google has entered the game with Fitbit Air, copying Whoop's exact playbook, with a plan that might be genius enough to take over the entire screenless category. In this video we break down the full story of how the wearables market was won, lost and reinvented, and what Google is really trying to do next. In this video we've covered How did Apple become the king of watches? When every brand failed against Apple, how did a screenless tracker pull it off? And can Google beat Whoop at its own game? #fitbitair #whoop #businesscasestudy #smartwatches