Practical Strategies to Navigate Today's Media Challenges

In this GIJN Academy masterclass, Brant Houston, the Knight Chair in Investigative Reporting at the University of Illinois and co-founder of the Global Investigative Journalism Network, shares practical strategies to navigate today’s challenging media environment.. He offers clear, actionable advice: test whether your audience actually needs your reporting, build multiple revenue streams to stay sustainable, and treat journalism as a business as much as a mission. From grants and events to training and direct support, diversification is key to survival. Houston also stresses the importance of adapting to change — embracing tools like data journalism and AI — while staying grounded in core reporting values. Above all, he highlights collaboration as a critical tool: working across newsrooms to extend resources, increase impact, and strengthen security. A critical, hands-on guide for journalists building the future of the profession. Credits: Interview: Sarah Ulrich Video Editing: Quentin Egloff Music: Lionel Marçal Filming: Ron Lopez, Reynald Ramirez, Hashim Hakeem Supervision and Coordination: Sandrine Rigaud Special Thanks: Glenn Chong With the support of The Konrad-Adenauer-Stiftung ----------------------- The Global Investigative Journalism Network is an international association of journalism organizations that support the training and sharing of information among investigative and data journalists—with special attention to those from repressive regimes and marginalized communities. Our key activities include: Providing resources and networking services to investigative journalists worldwide; Publishing in multiple languages and on multiple platforms the latest tools, techniques and opportunities for those in the field; Helping organize and promote regional and international training conferences and workshops; Assisting in the formation and sustainability of journalism organizations involved in investigative reporting and data journalism around the world; Supporting and promoting best practices in investigative and data journalism; Supporting and promoting efforts to ensure free access to public documents and data worldwide. Find more information on our website: https://gijn.org