Market Basket Analysis [Association Analysis]

Market basket analysis (also called association analysis) is one of the most important methods used to uncover relationships between items. It looks for combinations of items that frequently occur together in transactions. In other words, it enables retailers to identify relationships between the items that customers buy. Market Basket Analysis is part of data mining and explained how to find Frequent Item set using Association Rule Mining. We will discuss SUPPORT, CONFIDENCE and LIFT Market Basket Analysis Calculator: https://numiqo.com/statistics-calcula... More information about Association Rule Analysis: https://numiqo.com/tutorial/market-ba...