Dan Ariely | Why Do We Fail? | SkollWF 2018

Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom. He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, Payoff and Dollars and Sense. In 2013 Bloomberg recognized Dan as one of Top 50 Most Influential thinkers. He also has a bi-weekly advice column in the Wall Street Journal called “Ask Ariely.” Dan can be found at www.danariely.com. About the Skoll World Forum: Each year, nearly 1,000 of the world’s most influential social entrepreneurs, key thought leaders, and strategic partners gather at the University of Oxford’s Saïd Business School to exchange ideas, solutions, and information. The Skoll World Forum on Social Entrepreneurship is the premier international platform for advancing entrepreneurial approaches and solutions to the world’s most pressing problems. Connect with the Skoll Foundation: Subscribe to our channel:    / skollfoundation   Website: http://skoll.org Twitter:   / skollfoundation   Facebook:   / skollfoundation