Wil Reynolds: The Hidden Danger of Confusing Outputs for Outcomes

About this presentation Reynolds started Seer Interactive—a leading SEO and online marketing agency—in a small apartment back in 2002. Since then, the company has grown to more than 100 people. However, scaling the company was not without its growing pains. In this energetic talk, Reynolds shares how he learned to put a “lid on his hustle” and made sure his values weren’t compromised as his company grew. “Getting things done means giving things up,” he says. “It can’t all fit. You need to have the border.” Watch more videos here: http://www.99u.com/videos About Wil Reynolds In 2002, Wil founded Seer with a vision to build an agency that puts equal focus on doing great things for its clients, its team, and the community at large. From a one-man shop in his apartment to a team of over 100 on both coasts, Wil’s vision has come to life and continues to grow every day. Wil got his start in internet marketing in ’99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. His passion for driving traffic to sites by doing RCS, and analyzing the impact that traffic has on the company’s bottom line, has changed the face of the SEO industry and allowed him to permeate other verticals in the digital space. Wil currently holds the role of Director of Strategy, focusing on identifying industry innovations and developing strategies across divisions to help Seer’s clients navigate the challenges their businesses face as a result of those innovations. Prior to his current role, Wil served as Seer’s Director of SEO, guiding the team and driving strategy for all SEO clients. About 99U The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.