Thematic Analysis Examples: Inductive vs Deductive

Work with me: https://survivingresearch.com/done-fo... 📩 Email: [email protected]👈 Real examples of inductive and deductive thematic analysis — so you can choose the right approach for your qualitative data analysis and apply it with confidence. Knowing thematic analysis exists is one thing. Understanding whether you should approach it inductively or deductively — and being able to see the difference with actual examples — is what most PhD students and researchers are missing. In this video I walk you through both approaches side by side, with step-by-step examples drawn from real qualitative research scenarios. By the end, you will know exactly which approach fits your research questions and how to apply it to your data. 📌 What you will learn: ✅ What inductive thematic analysis is and when to use it ✅ What deductive thematic analysis is and when to use it ✅ Real examples of both approaches applied to qualitative data ✅ How to decide which approach is right for your study Whether you follow Braun and Clarke's reflexive thematic analysis framework or another approach, understanding this distinction is one of the most important decisions in qualitative coding. Free resources mentioned in the video: https://drive.google.com/drive/folder... Watch more    • NVivo Tutorial for Beginners (Full Qualita...      • NVivo Tutorial: Analyze Interview Transcri...      • Deductive Thematic Analysis Example (Step ...   Chapters 00:00 Introduction 00:38 Understanding the philosophical basis of thematic analysis 01:04 Ontology meaning 01:36 Epistemology meaning 02:30 Positivism 03:43 Interpretivism 04:52 Pragmatism 05:57 Preferred philosophical approaches in qualitative research 06:56 Which studies are ideal for thematic analysis 07:26 Types of thematic analysis 08:12 What is Inductive Thematic Analysis 08:51 Steps to conduct Inductive thematic analysis 11:46 Familiarizing with the transcripts 12:24 Generating initial codes 24:45 Coming up with themes 28:39 Reviewing and refining themes 30:22 Providing clear descriptions for themes 31:22 Writing the findings report 35:54 What is Deductive Thematic Analysis 36:38 Steps to conduct Deductive Thematic Analysis 36:54 Identifying topic of study and theoretical frameworks 37:54 Developing coding scheme/code book 39:10 Providing a clear description of the codes 45:01 Generating codes and assigning them to themes 56:08 Reporting the findings