1Umbrella is changing the Bay Area's narrative | FULL EPISODE

This week on the Truth Hurts podcast, Jeff Weiss & Mz.Free travel to the Bay for an interview with local rap supergroup 1Umbrella. In lineage to The Click and The Pack, 1Umbrella is an organic combination of five of the Bay’s most original rappers—ALLBLACK, 22nd Jim, Lil Bean, Lil Yee and Zaybang—into a group that exemplifies the unique creative spirit and independent hustle of their homebase. Their genuine friendship and individual rap skills translate into an authentic sound forged from the region’s hyphy history, but unified in a goal to change the Bay’s narrative. 1Umbrella breaks down how the Bay has changed since they grew up, how hyphy was dangerous, why almost everyone who’s anyone got their sauce from the Bay, and how the tech industry took over but gang culture never did. They also talk about their love for LA artists like Drakeo the Ruler and Desto Dubb, get into conspiracy theories about aliens and underwater civilizations, and explain why there is never any need for any gimmicks. Make sure you hit that like and subscribe button and leave a comment letting us know what you thought about the show! Email [email protected] for sponsorship opportunities. The Truth Hurts is hosted by Jeff Weiss, Rosecrans Vic, & Free Follow The Truth Hurts on all Platforms Instagram:   / thetruthhurtspod   TikTok:   / truthhurtspodcast   Twitter: https://x.com/Truth_Hurts_Pod Spotify: https://open.spotify.com/show/1BjMCTI... Apple Podcasts: https://podcasts.apple.com/us/podcast... #1umbrella #bayarea #hyphy #rapper #la #hiphop #music #interview