"clean beauty" or greenwashing: the lies behind tiktok's fave beauty trends
"clean", "non-toxic", "natural", "refill" and "cruelty free" - is there actually any truth behind tiktok's favourite buzzwords??? Unlike fashion, where conversations around ethical production and environmental impact have been heating up for a decade, beauty brands have stayed largely out of the spotlight - we’ve become obsessed with ‘stripping back’ on our ingredients, mixing wellness and health with our makeup and skincare, but we're still not questioning what the brands behind these products are doing or where they’re getting these ingredients from or whether they actually stand by the image that “clean” conjures to consumers 🥴 🔗 LINK TO INTERVIEW W SANDRA!!! https://open.spotify.com/episode/0bbi... 🫶 thanks sm for watching - pls like, comment and subscribe xx 🤍 follow me on tiktok / insta / threads: katieerobinson_ 🎧 podcast: refashioned (Spotify & Apple) 💌 substack: katierobinson.substack.com 🖇 or go to my linktree: linktr.ee/Katieerobinson_ 📮 business email only - katie.susfashion [@] gmail [dot com] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 hiii 01:18 beauty greenwashing vs fashion 03:38 beauty's empty buzzwords 05:30 the false promises of "clean beauty" 06:30 why is all packaging boring now?? 07:38 CASE STUDY: SKKN 09:51 influencer & celeb beauty brands 11:26 CASE STUDY: RHODE 13:20 Zara foundation?? 13:47 #beautytok & overconsumption 15:44 beauty's climate issue 16:36 do we all have to be chemists? 17:51 CASE STUDY: THE ORDINARY 19:22 what's actually in our products? 20:17 CASE STUDY: PALM OIL 21:08 is there any progress for beauty? 22:43 byeee #2024 #2024fashion #fashiontrends #pinterest #pinterestfashion #fashiontrendforgirls #fashionnews #springtrends #spring2024 #fashiontrends #antihaul #shopping #whattobuy #sustainablefashion #fashionnews #fashiontiktok #trending #trendingvideo #fyoupage #smallcreator #fashioninfluencer #fashionblogger #socialmedia #socialcommentary #fashioncommentary #beautytok #beautygreenwashing
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