Why do we say seven times Emet in the beracha after kriat shema?

This Video has been recorded at Yachad Kollel or at one of its events. Yachad is an independent, non-profit organization dedicated to educating and enriching the lives of Persian Jews in all walks of life, be it students, young professionals or families. Opportunities for exploring Jewish heritage and literature are offered through one-on-one study sessions, youth groups, singles gatherings, office lunch-and-learn programs, marriage and parenting workshops and many more weekly classes and activities. Maintaining all these vital activities -- & the ability to respond to the ever-growing demands for these services -- require a great deal of daily commitment, knowledge, experience, and financial investment.