Membership engagement strategies that actually work

Most membership programs and organizations are great at getting people to join, but struggle to keep them engaged. In this webinar, practitioners from European Movement UK and D66 (Netherlands) share what's actually working. From onboarding journeys and identity-led communications to renewal tactics and where AI fits in, you'll leave with practical ideas you can act on. This webinar is built around the Future of Membership, a research report based on 22 in-depth interviews with senior membership professionals across trade unions, NGOs, political parties, and campaigning networks. It surfaces the gap between what members want and what most organizations are set up to deliver (and what to do about it). 📄 Download the free Future of Membership report here: https://bit.ly/4rVzQit 0:00 – Meet the speakers 3:40 – How this webinar works 3:55 – About the Future of Membership report 4:27 – Membership's shifting landscape 7:23 – Theme 1: Engagement & the "passivity problem" 8:30 – Turning surge members into active ones 10:38 – Offering a flexible "menu" of engagement 11:55 – Asking the right questions at sign up 15:16 – Theme 2: Identity & belonging 16:54 – Identity-led membership model 19:48 – Staying relevant when the political moment shifts 20:40 – Unifying organizing and mass comms 26:01 – D66's example: Launching the "10 new cities" 27:05 – Theme 3: Digital meets the member relationship 28:15 – Effective membership portals 31:30 – European Movement example: Effective renewal journey 35:57 – WhatsApp as a membership tool 39:26 – D66 example: Using volunteer data to restructure teams 41:13 – Rise of Discord & Slack in membership orgs 41:47 – One thing to take away