コメが“3000円以下”も…なぜ値下がり？在庫増の背景と“暑さに強い新品種”開発【SATV特集】

Rice prices are experiencing a "change," with some premium varieties falling below 3,000 yen. Supermarkets in Shizuoka City are selling them at bargain prices as special offers, surprising consumers. This is due to increased supply and accumulating inventory. The national average price continues to decline. However, there is another major challenge concerning rice: the decline in quality due to the intense summer heat. In Shizuoka Prefecture, research is underway to develop a new variety to replace "Koshihikari." The research aims to create a variety that is heat-resistant, high-yielding, and delicious. This program explores the changes in Japan's staple food from both the current price decline and the future of rice cultivation. (Broadcast June 18, 2026) Shizuoka Asahi Television News & Blog Site "LOOK" URL: https://look.satv.co.jp Shizuoka Asahi Television News Twitter URL:   / news_satv   #ShizuokaPrefectureNews #ShizuokaAsahiTelevision