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Marc Lemann (Go4It) Luis Vicente (FIFA) Ricardo Fort (The Coca-Cola Company) Adolfo Bara (IMG) Moderator: Richard Ayers (Seven League) Sports media & technology are unleashed possibilities that have no ceiling. This has changed the meaning of being a sports organization, with these ‘conveniences’ offering more problems than solutions – mostly because of financial restraints. Is there a possibility to progress as a successful orgranisation today, without being a media and tech business?

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