CMAHC Unfiltered: Episode 4 — Social Media That Actually Works for Aquatics

Welcome to the fourth episode of CMAHC Unfiltered! This episode, hosted by Technical Director Dewey Case, features Laci Davis, co-founder and CEO of The Grit Game. They sit down to have a practical conversation on social media and audience-first communication in the aquatic industry. Laci shares what actually works for aquatic organizations trying to build trust, engagement, and visibility on social media, without large budgets, extra staff, or unnecessary complexity. Some tips are quick to implement, and some require a bit more effort for major results. Main topics of this episode include: Creating content based on audience needs and pain points Why “give more than you ask” drives engagement and trust Common social media mistakes in the aquatic industry Simple ways to improve videos and messaging without paid tools Using clarity, consistency, and authenticity to stand out Recorded live on CMAHC’s YouTube channel, this episode features an honest look into how aquatic professionals can use social media as a practical tool for outreach, recruitment, and community engagement. Follow CMAHC for additional educational content and future live discussions: Website: https://cmahc.org/ LinkedIn: www.linkedin.com/company/cmahc/ Presented by: The Council for the Model Aquatic Health Code (CMAHC)