What is Churn and how to build a Churn Model (Data Terms Explained)

Often as a data analyst you encounter terms which you are unsure of. One of those terms is Churn or Churn Model. You will be required to create a chun model when a business wants to know which customers are likely to leave them. This is a powerful model which can help marketers retain customers. In this video I explain what churn is and what you need to know about building a churn model. ---------------------------------------------------------------------------------------- What I do I currently run my own analytcis consultancies, so if you would like help or advice on data strategy, data engineering or anything related to data analytics or data science please do reach out to me at [email protected] Be Data Solutions - https://www.bedatasolutions.com Subatomic Analytics - https://www.subatomicanalytics.com/​​​ ---------------------------------------------------------------------------------------- What else I do I am also the Data & Behavioural Science Advisor at a cyber security startup, OutThink, helping them build the worlds first predictive human risk management platform. OutThink - https://www.outthink.io I also serve as a the Chief Data Scientist at Tribal Worldwide (London & Singapore). Tribal Worldwide London - https://www.tribalworldwide.co.uk Tribal Worldwide Singapore - https://www.ddb.asia/company/tribal-w... I also serve as a board advisor in all matters related to data to Nelson College London (a privately held alternative education provider) and the National Zakat Foundation (NZF) Nelson College London - https://nelsoncollege.ac.uk/ NZF - https://nzf.org.uk/ ---------------------------------------------------------------------------------------- Please subscribe to my channel. If you have any questions please do put them in the comments below and I will answer them in the comments or may create a video to answer your question. Like the video if you enjoyed watching, it helps me understand if the content has been useful and relevant. ---------------------------------------------------------------------------------------- To know more about me, check out my LinkedIn profile:   / ​​​   This is my Twitter account:   / shorful​​​   ---------------------------------------------------------------------------------------- The views, opinions and position in this video (and other videos on my YouTube channel) are my own and no way reflect the views, opinions or position of any company I have worked for, or worked with, in the past or currently.