MyREShow™ Winning with Instagram Carousels, State Migration, Negotiation Tactics, and AirBnB Fails

This episode starts with reviewing a couple Instagram posts, using them as examples for marketing, authenticity, and standing out in the crowded real estate social media landscape. Sandi Lyn and Josh react to a real estate creator known for hiding humorous (and sometimes profane) Easter eggs throughout his carousel listing photos. They praise the strategy for increasing engagement, watch time, and memorability while filtering for clients who will positively identify with the creator’s personality. The discussion expands into social media trends, with a look at Instagram’s new feature that allows you to assign unique captions to individual carousel slides. The hosts also mention that agents should embrace platform-specific features instead of copying what everyone else is doing, because platforms are increasingly getting better at identifying similar content and restricting reach based on that. The conversation then shifts to migration trends and consumer behavior, discussing data showing strong interest in metro areas in states like Indiana, Iowa, and Texas. The hosts speculate about factors driving relocation, including affordability, quality of life, and people leaving states with increasing taxes or financial burdens on its inhabitants. They also dive into negotiation psychology through the work of Chris Voss, exploring how small language changes can dramatically affect conversations. The group discusses the power of replacing accusatory statements with collaborative wording (“we” instead of “I”, “how” instead of “why”) encouraging phrasing that allows clients to feel in control rather than putting them on the defensive, and how those lessons apply to sales, leadership, and real estate. The final portion of the show centers on challenging assumptions and avoiding industry groupthink. Sandi and Josh argue that many agents simply repeat what others are doing rather than questioning why certain practices exist. They discuss creativity in marketing, business cards, scripts, and lead generation before wrapping up with a debate about Airbnb and short-term rentals. While Josh acknowledges the appeal and profitability that Airbnbs once offered, both hosts agree the market has become saturated and increasingly constrained by regulations, shrinking margins, and operational headaches, leading them to question the platform’s long-term future. 00:00 Disclaimer & Intros 02:19 Viral Real Estate Marketing & Hidden Easter Eggs 07:20 Authenticity, Branding, & Attracting the Right Clients 08:33 Instagram Carousel Updates & Engagement Strategies 10:06 State Migration Trends in the USA 13:10 Chris Voss & the Psychology of Negotiation 16:49 Using “How” Questions to Reduce Defensiveness 18:49 The Power of “No” in Sales Conversations 19:58 Challenging Assumptions & Thinking Differently 21:16 Industry Groupthink & Real Estate Traditions 24:41 Airbnb Experiences & Consumer Preferences 27:26 Airbnb Valuations & Rental History 29:31 The Future of Airbnb & Short-Term Rentals 35:27 Closing Remarks Have a topic you want us to discuss, or want to be a guest on our show? Follow and DM us: Instagram   / myrealestateshow   YouTube    / @myrealestateshow   LinkedIn   / myrealestateshow