Shopify Tutorial: Server-Side Conversion Tracking with Google Tag Manager (GTM)

In this Shopify tutorial, we’ll show you step-by-step how to set up server-side tracking in Shopify using Google Tag Manager (GTM) and the Stape Conversion Tracking app for Shopify. Additionally, this setup helps overcome issues with tracking Shopify Checkout and Purchase events, which are quite common when you set up conversion tracking in other ways. We’ll walk you through how to: Add Google Tag Manager to Shopify (web + server side) Configure Stape's Shopify app to enable server-side tracking Automatically create Shopify Data Layer events (purchase, add-to-cart, product views, and more) Use Stape's Setup Assistant to get a ready-to-use GTM tags for Google, Meta, TikTok, and other platforms This guide covers everything from Shopify GTM setup to advanced server-side tracking, so you can future-proof your tracking, recover lost conversions, and boost ROAS from ad campaigns. === LINKS === ◆ Detailed step-by-step guide to server-side conversion tracking for Shopify: https://stape.io/blog/ready-gtm-setup... ◆ Server-side tagging for Shopify (overview + key benefits): https://stape.io/blog/server-side-tag... === CONNECT with stape.io === ✭   / stape.io   ✭   / stape   ✭ https://x.com/stape_io ✭ Community: https://community.stape.io/ #shopifytutorial #shopify #gtm #googletagmanager #shopifyforbeginners #shopifytutorialforbeginners