Why Carriers Struggle to Find Profitable Freight and How to Fix It

What does it actually look like to build a career in freight that's rooted in service, relationships, and real impact — not just moving loads for the cheapest rate? In this episode, Lida sits down with Jake Battles — President of MaDex Associates, a capacity consulting firm with over 23 years of operational history serving private carriers, for-hire carriers, and shippers across the U.S., Canada, and Mexico. Jake has also served as VP of Sales & Marketing at GuideOn Capital Solutions and helped build the digital equipment marketplace REPOWR before stepping into his current role leading strategy and growth at MaDex. Jake leads with one philosophy: "You can have everything in life you want, if you will just help other people get what they want." And it shows in how he builds partnerships, grows networks, and thinks about the future of logistics. In this episode: → What capacity consulting actually is — and why carriers need it → How MaDex connects carriers to consistent, high-paying freight lanes → Why asset-based carriers are getting squeezed and what to do about it → The role of high-value and high-security freight in today's market → How financial tools and fintech are changing how carriers operate → What the freight market looks like heading into the second half of 2025 If you're a carrier, a broker, or anyone trying to understand how to build stronger freight networks — this one is for you. 🔔 Subscribe for weekly episodes 👍 Like if this brought you value 📩 Connect with Lida: [email protected] #FreightBroker #CarrierNetwork #CapacityConsulting #MaDexAssociates #LogisticsPodcast #YourBestieInFreight #FreightFreedom #TruckingIndustry Helping freight brokers land direct shippers, build scalable 6 & 7-figure freight businesses, and create freedom through logistics. Hey, I’m Lida, Your Bestie in Freight. I went from immigrant truck driver to President’s Club freight broker, Women in Supply Chain Award Winner, and founder of Freight Freedom Academy. On this channel, I share real-world strategies for: ✔ Direct shipper acquisition ✔ Freight broker sales & prospecting ✔ AI systems for freight & logistics ✔ Trucking & freight business growth ✔ Mindset, freedom & entrepreneurship 🎓 Freight Freedom Academy https://freightfreedom.co/accelerator 📧 Freight Freedom Newsletter https://freightfreedom.co